What is RevShare? A Beginner’s Guide to Revenue Share in Affiliate Marketing
- Maria Emmanuelle Arnidou
- Jul 10, 2025
- 3 min read
Updated: Dec 22, 2025
RevShare (short for “revenue share”) is a commission model where an affiliate earns a percentage of the revenue generated by the customers they refer—often recurring, not one-time.
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What does RevShare mean?
RevShare means you get paid a fixed percentage of a defined “revenue base” created by the users you send to a brand.
Simple formula:RevShare payout = (Revenue Base) × (Your RevShare %)
The most important detail is the revenue base definition (gross vs net vs other). Different programs calculate it differently—so always check the terms.
How RevShare works (step-by-step)
You promote an offer using your tracking link.
A user signs up and/or deposits (depends on the offer).
The operator tracks revenue generated by that user.
The program applies your RevShare percentage to the agreed revenue base.
You get paid on the payout schedule (often monthly).
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RevShare calculation examples (easy math)
Example 1 — simple net revenue
Customer spends: $200
Revenue base after deductions: $150
Your RevShare: 30%Payout = $150 × 0.30 = $45
Example 2 — recurring revenue (subscriptions)
Subscription: $29/month
Revenue base: $25/month
Your RevShare: 20%Payout = $25 × 0.20 = $5/month (as long as the customer stays active)
Example 3 — multiple customers in one month
Total revenue base from your referred users: $8,000
Your RevShare: 25%Payout = $8,000 × 0.25 = $2,000
RevShare vs CPA vs Hybrid (quick comparison)
CPA = one-time payout per qualified action.RevShare = percentage of ongoing revenue.Hybrid = smaller CPA + RevShare combined.
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Key RevShare terms you MUST understand
These terms decide whether RevShare becomes compounding income—or disappointing math:
1) Revenue base definition
Is it gross revenue, net revenue, NGR, or another formula?Always ask what’s included and what’s deducted.
2) Deductions
Common deductions can include refunds/chargebacks, payment fees, bonuses, fraud, admin fees (depends on program).
3) Attribution window / cookie duration
How long after the click do you still get credited?
4) Payment schedule & minimum payout
Net-7 / Net-15 / Net-30 and minimum thresholds vary.
5) Tiers
Some programs increase your RevShare % based on volume or performance.
6) Negative carryover (if applicable)
In some verticals, a negative month can reduce future payable revenue. If it exists, you need to know upfront.
7) Brand quality & retention
RevShare is only as good as retention. Good products + good UX = better long-term value.
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When RevShare is the best choice
RevShare tends to win when:
You do SEO/content and can wait for compounding income
You send high-intent users (quality > quantity)
The brand retains players well
You diversify across multiple programs
When CPA might be smarter
CPA can be better when:
You need predictable short-term cashflow
You’re testing paid traffic and want quick ROI signals
The RevShare terms are unclear or heavily deducted
FAQ
What is RevShare in affiliate marketing?
A model where you earn a percentage of revenue generated by users you refer—often recurring.
Is RevShare better than CPA?
It depends. RevShare can outperform over time if retention is strong; CPA is better for fast, predictable payouts.
How do I choose the right model?
If you build content/SEO: start with RevShare or Hybrid. If you run paid tests: CPA often makes sense.
Where can I start as a beginner?
If you’re starting from zero budget, this guide is relevant:How to Start Affiliate Marketing With No Money – iGaming Tipshttps://www.deptowin.com/how-to-start-affiliate-marketing-with-no-money-igaming-101 deptowin
Closing
RevShare is one of the best affiliate models for building long-term, compounding income—if you understand the revenue base and terms.
Explore deal types and get started here:https://www.deptowin.com/deptowin-partners