Affiliate Marketing in iGaming: A Beginner’s Guide with DepToWin Partners

Beginner’s guide to iGaming affiliate marketing with DepToWin

A practical, no-fluff guide to starting affiliate marketing in iGaming. We cover how to pick licensed brands, structure deals, build content that converts, and track what matters without burning your budget.

What you’ll learn

• Choosing partners: licence, terms, payout reliability, UX

• Deals: RevShare vs CPA vs Hybrid — pros/cons and when to use each

• Content that converts: intent mapping, page templates, trust signals

• Tracking: clean UTMs, events, and what KPIs actually matter• Compliance: disclosures, responsible-gambling links, accurate labelling

Takeaways

Start small, measure weekly, iterate on pages that move the needle, and document wins to negotiate better deals.

So... What Is Affiliate Marketing, Really?

Affiliate marketing is about promoting and recommending products or services and getting paid for it. In our case? You refer players to online casinos, and when they sign up or deposit, you earn money. It’s as simple and as powerful as that.

At its core, affiliate marketing is performance-based marketing. You promote a brand (like an online casino) through your website, blog, social media, or newsletter. When your audience clicks your link and signs up or deposits, you earn a commission.

In other words: you connect players to casinos and you get paid.

Think of it as the digital version of word-of-mouth marketing, but instead of a “thank you,” you get a commission.

Why Join an iGaming Affiliates Program?

The iGaming industry is one of the fastest-growing online sectors in the world, with players constantly looking for new, trustworthy casinos to try, and exciting gaming experiences. That’s where you come in.

With support from a partner like us, you can find your audience, target it with the promotions that are right for them, carve out your space, and grow. Many top affiliates today started small – like, posting-on-Twitter small – and now live off their affiliate earnings.

The market value of the global iGaming industry is getting higher every year: as new big markets are getting regulated, introducing legal online gambling, and established markets are getting mature, gaming providers and operators increase their offerings to cover the increased demand.

The numbers speak for themselves

The global gambling market is projected to generate over $449 billion in revenue in 2025, with steady growth expected to push that to more than $510 billion by 2029. The casinos and casino game segment alone is set to hit nearly $227 billion in 2025. The U.S. will lead the way, bringing in over $121 billion on its own. On average, each user is expected to generate about $375 in revenue, with over 1.3 billion users worldwide by 2029 and a 15.4% user penetration rate by 2025. (Source: Statista)

In short: it’s a huge, growing market – and there’s room for affiliates who want in.

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