Affiliate Marketing 101: What Makes a High-Converting Campaign?
- Maria Emmanuelle Arnidou

- May 20
- 1 min read
Updated: Nov 17

What actually lifts conversion in iGaming: intent, friction, and trust.
Factbox
• Offer-fit: bonus clarity, fair T&Cs, geo match
• Page: above-the-fold trust (licence, payout times, RG links)
• Speed: sub-2s LCP, static fact box
• CTA: single primary action; no UI noise
• Tracking: server-side or stable UTMs; rel="sponsored"
Playbook (short)
Match keyword intent to page type.
Lead with facts: licence, payout speed, wagering example.
Reduce steps to first deposit; explain KYC upfront.
Add 2–3 internal links to related reviews.
Verdict
Pros: cleaner funnels, better QS.
Cons: requires ruthless trimming of fluff.
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